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Find your next spot in Florence, OR.

Your browser is not supported for this experience. We recommend using Chrome, Firefox, Edge, or Safari. Affectionately known as “Rhody Fest” or “Rhody Days,” this iconic event is more than a festival—it’s a family tradition, an Oregon institution, and truly a West Coast institution. It is the second-oldest floral festival in Oregon, just one year younger than the Portland Rose Festival and only a few years behind the world-famous Tournament of Roses in Pasadena, California. Every year, generations gather in Florence—Oregon’s Coastal Playground—to celebrate community, natural beauty, and the simple joy of being together. The festival’s roots are as vibrant as the blooms themselves. Wild rhododendrons thrive along the Oregon Coast, painting the landscape each spring with bursts of pink and red. These hardy, beautiful flowers are woven into the identity of Florence—and they’re the inspir...